Starting a successful business is both easier and harder than 30 years ago.
First of all, there are fewer obstacles in your way. If you have access to the Internet, you can start an online business with a small investment.
At the same time, because it’s so easy for people to become entrepreneurs, there are more people who want to sell their great product ideas to the same group of consumers. That means that finding and reaching your audience can be cheap if you’re a huge company, but expensive if you’re a bootstrapping entrepreneur.
It all comes down to perspective – and let’s be real… you wouldn’t be the first person to try and start up their own online business on next to nothing (and a prayer… haha).
But how do you compete against these massive corporations, with 0.001% of their marketing budget?
It’s easier than you think and a whole lot less risky even.
What a few smart folks have been doing, is cheating the system (just a little) – and building their audience BEFORE having a product to even sell to them.
By reversing the regular process, you’re able to save money on working on an idea that ‘might’ work and spend your time doing something that you KNOW is going to be a winner.
How do you do it?
All you have to do is create new content, that is relevant for your audience, and be consistent about it. It won’t be long and you’ll have a small audience to turn into a bigger one.
Or, go with something that’s proven to work. Technology has come a long way in the last 10-15 years making it easier to for anyone with a little bit of smarts, a few bucks and a little bit of their time to clean up BIG TIME.
If you’ve heard stories and wondered if you have the skills to pull off this online marketing thing, find out for sure with my 2 minute marketing heist test.
It’s completely free and will identify any little weaknesses or blindspots you might have, and bring light to the skills you’ve not been using as well as you should.