Hiring software engineers and developers isn’t cheap, that’s why tech startups are always in a hurry to acquire new customers and become profitable.
But… what if you just don’t have the money to hire smart, creative marketers to help your business grow? We’ve got you covered. A lot of us have big dreams of being the CEO – where we just call the shots, while others do the tedious work for us.
However, TOO MANY PEOPLE start out with these grand ideas of outsourcing, hiring and never having to ‘work’ again – without calculating the REAL cost.
It’s hard to really find the related cost and more difficult still, to see if the ideas you have are going to be sustainable, to know with more certainty that the idea you have will have the ‘legs’ to follow through to a profitable and ongoing business, with stable income.
So, here’s one tip that you can use to dramatically improve your shot at breaking the bank with your new online business.
It’s called finding the ‘North Star Metric’.
Paying attention to your web analytics is great, knowing what your sales are is also great, but focusing on every single metric you can measure can make you lose focus. You have to take a good look at your business and ask yourself what is the one metric that really counts?
What piece of information is it that effectively tells you how your business is REALLY going?
That will guide you better than all the other metrics. This, we call – the North Star Metric.
You might be tempted to choose your revenue as the North Star Metric, but the problem with that is, it takes a while sometimes to get reliable data. What the smartest growth hackers are doing, is to select the metric that LEADS to revenue. That way you can take a look into the future and estimate more accurately what financial impact their work has.
Finding out what YOUR thing is can be difficult.
You might believe in yourself, heck – you might even have a family member that can back you up (if you’re lucky), with your dreams to break away from the 9-5.
But… how do you REALLY know if you have the skills needed to pull off that PERFECT marketing heist?
Lucky for you, you’re in the right place! I’ve put together a free (2 min) quiz to help you figure out if you’re ready for your big hit, see what you might have overlooked in the excitement to get your hands on that cash … and how you can get there faster!